DJ Shadow & LRG team up for Coachella 2012
Justin Young Of YOTT is a true blood Cottonfreak
What is YOTT
YOTT = Year of the Tshirt 2011. It is a fun, unique and exciting campaign to expose a wide variety of designs and styles to Tshirt enthusiast. It is also an opportunity to provide designers and artists an outlet to get their work in front of the world. I use the site (www.yearofthetshirt.com) to illustrate the tees, but I also use social media applications like Twitter and Facebook to promote the brand / artist’s links, promotions, events, etc…
Also… I don’t have the sexiest torso and I thought it would be a great idea to get free Tshirts to help me cover it up.
The idea of YOTT didn’t start with me. It was founded by Brian Shevlin in 2010. He is the owner of a very cool, underground art studio call Con Artist (http://www.conartistnyc.com/). I met Brian in 2010 by doing research to conduct a similar project as YOTT. Brain saw my excitement about Tshirts and decided to pass on YOTT to me to continue in 2011
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