Despite origins dating back to the mid-2000s, HOOD BY AIR has reemerged in recent times and enjoyed a meteoric rise. Under the creative direction of founder Shayne Oliver, the brand has seemingly found itself at the center of a new movement in streetwear. Stylistically it has come to represent an intersection of Oliver’s hometown New York edge with a certain high fashion disposition. This formula has yielded quite the eclectic mix of followers which has gotten behind the brand’s defined high street and at times androgynous aesthetic. A short video titled “MORPH” outlines the brand’s recognizable offerings set against a simple yet dramatic backdrop. While printed offerings represent the brunt of HBA, for now, there have been communicated plans to expand into more complex pieces as well as denim.
At Scion‘s lifestyle gallery and retail space on Melrose Avenue in Los Angeles, cult fashion label Hood By Air has set up its first pop-up shop along with a month-long installation featuring the unsettling video above among many other things. The shop runs from May 18 – June 16 and is located at:
Scion AV Installation
7667 Melrose Ave,
Los Angeles, CA 90046