June 21, 2012 aape bape bathing ape Spring/Summer 2012 collections lookbooks cottonfreaks 2012

AAPE by BATHING APE SPRING/SUMMER 2012 COLLECTION LOOKBOOK

Today Japanese brand Bape presents the official Spring/Summer 2012 Collection Lookbook of their newly introduced AAPE by A Bathing Ape line. While clearly targeted at a younger consumer, the collection consists mainly of t-shirts, hoodies, caps, pants, a little bit of outerwear and of course some accessories. The details are pretty nice, but what bothers us the most is the AAPE name and many times overly branded character of some of the pieces. But that might actually exactly be what the AAPE consumer is looking for.

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